Our business A.I.R. LTD was founded with the sole intention of creating a safe and professional environment for formerly exploited people in the sex industry and beyond.
We wanted to enter the business world with a recycling, upcycling idea to emphasize the nature of the people we work with: namely creating treasure from what other people consider worthless.
Taking something broken – treating it and caring for it – gives it a second chance or like our slogan puts it: a SECOND WIND for kites and people.
Our company is uniquely positioned in Israel. We not only actively engage the Israeli local community, but also a growing global one to be part of both an environmental and a social justice mission.
Society has graduated from fast food to fast fashion. In order to make a change, the big challenge is fighting the hearts and minds of the buyers to SLOW down and take a moment to think about how and what they are buying and how they use it.
Whether as a consumer or a seller, we can all be held responsible in some way or the other for modern slavery today.